In 2006, YETI Coolers was founded with a straightforward mission: to create the ideal cooler for everyday use. This cooler was designed with the serious outdoor enthusiast in mind, rather than catering to mass-discount retailers. It was engineered to withstand the rigors of outdoor adventures and aquatic environments. The focus was on durability, ensuring that it wouldn't easily break under pressure. From the outset, it was clear that product innovation would stem from necessity and direct experience, not merely from market research or data analysis. Today, YETI products continue to excel in critical moments, whether it's during an expedition into the remote Alaskan wilderness, while pursuing redfish along the Gulf coast, or simply enjoying time with friends in the backyard.
